Project Overview
Client: Luokk (Plus-Size Fashion Brand)
Period: 2024–2025
Scope: Migration SEO and website performance planning & execution
Objective: Prevent traffic loss during the platform transition, improve page load speed, and support digital advertising performance
Results Achieved
- LCP & load delay improved: Following the move to Shopify, LCP accelerated significantly; load delay dropped from ~90% to ~30%, making content visible much faster.
- Positive impact on Google Ads performance: Landing page speed score improved by ~25% post-migration. Rank-related losses decreased in Search campaigns and ad–landing page relevance strengthened.
- Overall site speed & Web Vitals up: Performance scores on mobile and desktop moved to higher tiers. Clear gains across FCP, LCP, and TBT (e.g., LCP ~5.0s → ~1.1s).
Strategic Contributions
- Preserved clean, SEO-friendly URL structures during migration to avoid losses.
- Delivered page-experience-focused optimizations, creating durable improvements in Core Web Vitals.
- Enhanced landing page speed alignment for Google Ads, contributing to better ad rankings.
- Turned a potentially risky transition into a smooth, no-loss migration through rigorous planning and execution.
