In short, this update aims for Google to evaluate whether a content is helpful to users. The update, according to Google’s statements, will affect search results by evaluating how useful websites are while aiming to rank more useful content higher in search results. Well, what’s the difference this time?
Previously, if any content published on the site was not good, this would negatively affect the quality of the entire site in the eyes of search engines. With this update, Google will now separate site attribute and content attribute; it will still give a chance to a good site that publishes bad content.
What Do You Need To Do?
As it is known, websites that offer useful content enable them to rank higher in Google Search results. This makes it possible to attract more visitors and generate a higher amount of traffic. That’s why it’s important for websites to offer useful content.
To ensure that websites offer useful content, the accuracy, timeliness and usefulness of the content must be constantly reviewed. In addition, care should be taken to ensure that the content is mobile-friendly considering the level of appeal to the readers. In this way, you can rank higher in search results as a result of Google’s useful content update. More specifically, you can also pay attention to the following recommendations to ensure websites offer useful content:
Do keyword research
While creating your content, be careful to use these words in your content by researching the keywords that are frequently sought by search engines. This will help you rank higher in search results.
Check the accuracy of your content
Make sure that your content contains accurate and reliable information. This will both help you gain the trust of your readers and get you evaluated more favorably by Google.
Keep your content up to date
Keeping your content up-to-date will attract the attention of your readers, your content will stand out in all relevant developments, and your content will be evaluated more positively by Google.
Prepare your content to appeal to readers
Prepare your content in accordance with the language and understanding level of your readers. This will engage your target audience.
Make your content mobile friendly
Since a significant portion of internet usage is made on mobile devices, it is important that your content is easily readable on mobile devices. This is one of the most important issues under consideration by Google.
Optimize the loading speed of your content
Slow loading speed of your content can cause your readers to lose interest and leave your site. Therefore, take care to optimize the loading speed of your content. This will be noticed by Google.
