What is Breadcrumb and Why is it Important for Websites?
Websites can have complex hierarchical structures. Making this structure easy to grasp for users and search engines is crucial for the functionality and SEO performance of websites. Here, “breadcrumb,” meaning “breadcrumb trail,” comes into play. Why Should Breadcrumb be Used? Breadcrumb is a simple tool that can enhance the performance of your website in many […]
What is Core Web Vitals?
Site Speed as a Crucial Metric for SEO Site speed has become one of the most important metrics in SEO (Search Engine Optimization) work. This is because a “fast website” brings several benefits. Core Web Vitals Core Web Vitals are a set of specific technical factors that Google considers important for the end-user experience on […]
What is Sitemap, What Does It Do?
A roadmap created to make a website easily crawlable and indexable by search engines is called a “sitemap”. A sitemap is an essential component of a website’s structure. For a well-structured website in terms of SEO work, it must have a sitemap. So, what does a sitemap do? When search engine bots visit a website’s […]
December 5, 2022 Google Useful Content Update
In short, this update aims for Google to evaluate whether a content is helpful to users. The update, according to Google’s statements, will affect search results by evaluating how useful websites are while aiming to rank more useful content higher in search results. Well, what’s the difference this time? Previously, if any content published on […]
What is Google Indexing API, What Is It For?
Google Indexing API is a type of free API developed to include pages with short-lived or temporary content, such as job postings or live broadcast events, in the Google index. Google states that this API only works on these websites. However, as the problems started to increase, such as the pages not being indexed and […]
Importance and Principles of Design
Design Design is the process of creating a visual representation of a plan or object. Originally derived from Latin, the term is used in English and French as “design.” It involves shaping and structuring something in the mind, and then translating that concept into a visual or physical form. At its core, design is also […]
Google Ads Maximum Performance Campaign
What is Performance Max? We guess you may have heard of this Google ADS campaign type a lot lately. Because unlike Google’s already existing eight campaign types, it was introduced and implemented as a new campaign type. With the ever-increasing and complex consumer journey today, we have to regularly optimize the campaigns we create in […]
Importance of Message in Digital Marketing Communication
In all kinds of marketing activities included in the digital marketing communication title, we usually set the priority on budget – reach metrics. The importance of these metrics is undeniable, but in the digital age where trends change super fast and competition is at the highest level; Apart from budget – reach metrics, the most […]
Achieving Community Remaining in a Work-from-Home Culture
If this title caught your attention, we guess that you are already included in the working from home club. Many of us have experienced working from home before, but who among us has worked from home this long before? In this new order, which we learned by trying and staying in the flow, without being […]
Cost-Reducing Digital Marketing Tips for Small Businesses
In the digital age, where content is consumed very quickly and trends change rapidly, marketing activities are very important for small businesses. You should know that you have more than one method and option, and you should prioritize the digital marketing field on the to-do list. We have compiled some suggestions to bring your product […]