We have been carrying out SEO consultancy and website content management processes in coordination with Michelin Turkey and Michelin HQ office for over 2 years period.
As a result of our efforts;Michelin Turkey website has become one of the most successful Michelin websites with the highest and continuous traffic increase all over the world.
Within the scope of this project, which was praised by Global Digital Marketing Managers, we were appreciated as one of the countries that manage ticket processes in the fastest and most effective way compared to other countries.
At the same time, we shared the details of the SEO studies as a best practice with the other Michelin countries.
Particularly, positive rises in various metrics such as the rise we achieved in keywords that support brand sales targets, the increase in visitor statistics and online tire purchases are significant.
We have achieved a 52% increase in the number of new users in the first 6 months of 2023 compared to the first 6 months of 2022.
For the same period, we also see significant rises in average position and click-through metrics.
Considering the seasonal trends, we achieved double-digit increases in organic traffic data with our proactive approach and detailed studies, even in the spring months when there is usually a decrease.
In our long-term cooperation with Michelin, we observe a regular increase in most organic traffic data, and we continue our cooperation as a team to further this increase.
