What is Breadcrumb and Why is it Important for Websites?
Websites can have complex hierarchical structures. Making this structure easy to grasp for users and search engines is crucial for the functionality and SEO performance of websites. Here, “breadcrumb,” meaning “breadcrumb trail,” comes into play. Why Should Breadcrumb be Used? Breadcrumb is a simple tool that can enhance the performance of your website in many […]
What is Core Web Vitals?
Site Speed as a Crucial Metric for SEO Site speed has become one of the most important metrics in SEO (Search Engine Optimization) work. This is because a “fast website” brings several benefits. Core Web Vitals Core Web Vitals are a set of specific technical factors that Google considers important for the end-user experience on […]
What is Sitemap, What Does It Do?
A roadmap created to make a website easily crawlable and indexable by search engines is called a “sitemap”. A sitemap is an essential component of a website’s structure. For a well-structured website in terms of SEO work, it must have a sitemap. So, what does a sitemap do? When search engine bots visit a website’s […]
December 5, 2022 Google Useful Content Update
In short, this update aims for Google to evaluate whether a content is helpful to users. The update, according to Google’s statements, will affect search results by evaluating how useful websites are while aiming to rank more useful content higher in search results. Well, what’s the difference this time? Previously, if any content published on […]
What is Google Indexing API, What Is It For?
Google Indexing API is a type of free API developed to include pages with short-lived or temporary content, such as job postings or live broadcast events, in the Google index. Google states that this API only works on these websites. However, as the problems started to increase, such as the pages not being indexed and […]
5 SEO Items to Consider for E-Commerce Sites
There are some SEO items that e-commerce sites need to pay attention to in order to achieve success on search engines and to increase their traffic. If you apply these, your SEO performance will increase and you will be able to reach wider audiences. 5 SEO items that will increase your SEO performance and improve […]
Keyword Research Guide
Keyword means keyword in Turkish. It refers to the phrases that users type in search engine tools to find them. Keyword research, on the other hand, is a basic research process to get popular search terms written to search engines in the first place in SERP (search engine result page). Keyword research is one of […]
What is User Search Intent?
User search intent can be defined as the main reason why the user searches in the search engine. In other words, the underlying reason for the user to perform the search and the result he/she wants to encounter can be explained as the user search intention. Let’s provide a better understanding of the concept with […]