Project Overview
- Client: Michelin Türkiye
- Duration: Ongoing collaboration for more than 2 years
- Scope: SEO initiatives and website-related business processes
- Collaboration: Michelin Türkiye team & Michelin Global headquarters management
Key Achievements
- The Michelin Türkiye website became one of the strongest-performing Michelin websites globally, delivering consistent traffic growth.
- The project received recognition from Global Digital Marketing Managers.
- In terms of project and process management, Türkiye became one of the fastest and most effective markets compared with other countries.
Measurable Results
- New users: 52% increase when comparing the first six months of 2023 with the first six months of 2022
- Significant improvements in search rankings and click performance
- Double-digit organic traffic growth achieved even during periods of seasonal decline
Strategic Contributions
- SEO methodologies and best practices were shared as a reference model that could be adopted by other countries in the region.
- Stronger rankings were achieved for strategic keywords aligned with the brand’s sales objectives.
- Positive improvements were recorded across key business metrics, including online tire purchasing journeys.
Long-Term Partnership
- The partnership with Michelin remains ongoing.
- Organic traffic continues to demonstrate consistent growth.
- Objective: To build on this momentum and drive further sustainable growth.
