Minds2Lead’s Digital Marketing Strategy Delivers Record View Rates for Hummel’s Lucas Torreira Collection

Campaign Structure 1) Audience Football fans Galatasaray supporters 2) Media Channels Meta (Facebook & Instagram) YouTube Display Advertising TikTok 3) Creative & Content Strategy Video-first approach with attention-grabbing creatives Performance-driven media planning optimized for high view-through rates Multi-channel communications to deliver both wide reach and strong engagement Business Results Meta: 33.52% VCR (Video Completion Rate) → Above […]

Minds2Lead × TME Films & Warner Bros: Record-Breaking Box Office for Barbie and Always-On, Performance-Driven Advertising Across All Releases

Campaign Structure Digital Media Management Channels Used: DV360 (YouTube TrueView, Programmatic Video, Display), Meta Video ThruPlay, Google Performance Max Premium Partnerships: Box Office Türkiye, Sinemalar.com, DonanımHaber, Merlin’s Kazanı, and other leading media partners Approach: Audience-first planning and continuous optimization tailored to each title to directly support box-office outcomes Showcase Result — Barbie Opening Day (21 July 2023): 172,254 admissions […]