Project Overview
- Client: Michelin Türkiye
- Project: SEO / Organic Traffic Growth
- Period: February 2022 – August 2025
- Scope: Organic Traffic Growth & SEO Optimization
- Objective: To increase Michelin Türkiye’s visibility among users searching for tires through strategic search engine optimization efforts and connect them with the most relevant content.
Campaign Structure
1. Target Audience
- DIY Vehicle Maintenance Enthusiasts
- Safety- and Performance-Oriented Drivers
- Vehicle Owners and Users Planning a Tire Replacement
- Consumers Looking for Premium-Quality Tires
- Prospective Vehicle Buyers
- Brand-Conscious Consumers and Online Researchers
2. Scope of SEO Implementation
- Michelin Türkiye Website
3. SEO Strategy
- Increase visibility on Google and drive higher volumes of organic traffic
- Attract qualified users with a genuine interest in tires and automotive services, rather than focusing solely on traffic volume
- Make it easier for users to find the right tires and authorized dealers
- Improve the overall user experience to support higher conversion rates
Business Results
- 82% increase in users and 70% increase in sessions between 2023 and 2025
- Improved Google search rankings, moving from the second page to the first page
- Strengthened the website’s position as a more visible and trusted source within the industry
Minds2Lead’s Contribution
Through a combination of technical and content-focused SEO initiatives, Minds2Lead enhanced Michelin Türkiye’s website to create a structure that was more aligned with search engine requirements and user needs.
As a result, the website not only achieved significant growth in organic traffic but also evolved into a more effective digital platform, enabling users to access the information, products, and solutions they need more quickly and efficiently.
