Gemini 3 vs. Gemini 2: What Has Changed in Google’s New Model?
Google has taken another major step forward in the artificial intelligence race. Gemini 3 is not simply an update to its predecessor; it represents the beginning of a new phase in Google’s approach to AI. Since Gemini 2, Google has redesigned both the underlying model architecture and the overall user experience. In this article, we […]
Driving Search Performance Through a Successful Website Migration Michelin Romania: Achieved a 14% Increase in Organic Traffic
Project Overview Client: Michelin – Romania Project: SEO-Aligned Website Migration Period: October 2024 – August 2025 (post-launch phase of the new website) Scope: Impact of migration on organic traffic performance Objective: Prevent performance loss during migration while increasing organic traffic through SEO-focused optimization. Campaign Framework Target Audience DIY car maintenance enthusiasts Drivers focused on safety […]
Global Migration Success: Michelin Slovakia Achieves a 93% Increase in Organic Traffic
Project Overview Client: Michelin Slovakia Project: SEO-Friendly Website Migration Period: October 2024 – August 2025 (post-launch period following the new website rollout) Scope: Impact of Website Migration on Organic Traffic Performance Objective: To prevent performance loss during the migration process and increase organic traffic through SEO-focused optimizations. Campaign Structure 1. Target Audience DIY […]
Global SEO Success: Michelin Romania Achieves a 113% Increase in Organic Traffic
Project Overview Client: Michelin Romania Project: SEO / Organic Traffic Growth Period: February 2023 – August 2025 Scope: Organic Traffic Growth & SEO Optimization Objective: To increase Michelin Romania’s visibility among users searching for tires through strategic search engine optimization efforts and connect them with the most relevant content. Campaign Structure 1. Target Audience DIY […]
Stronger Search Performance Through a Successful Migration: Michelin Hungary Achieves a 94% Increase in Organic Traffic
Project Overview Client: Michelin Hungary Project: SEO-Friendly Website Migration Period: November 2024 – August 2025 (post-launch period following the new website rollout) Scope: Impact of Website Migration on Organic Traffic Performance Objective: To prevent performance loss during the migration process and increase organic traffic through SEO-focused optimizations. Campaign Structure 1. Target Audience DIY Vehicle Maintenance […]
Impressive Growth in SEO and Business Processes on a Global Scale
Project Overview Client: Michelin Türkiye Duration: Ongoing collaboration for more than 2 years Scope: SEO initiatives and website-related business processes Collaboration: Michelin Türkiye team & Michelin Global headquarters management Key Achievements The Michelin Türkiye website became one of the strongest-performing Michelin websites globally, delivering consistent traffic growth. The project received recognition from Global Digital Marketing […]
Google Update: The Impact of Removing the “&num=100” Parameter on SEO Reporting
In the autumn of 2025, the SEO industry experienced a quiet but far-reaching change: Google stopped allowing URL query parameters such as &num=100 or n=100 to display 100 search results on a single results page. For years, this parameter had made it easier for SEO tools, crawlers, and reporting systems to retrieve up to 100 […]
The Impact of the Google Perspectives Update on Organic Traffic and Reporting
The structure of organic traffic from search engines is evolving rapidly. Google’s Perspectives approach was developed in response to changing user behaviour: people increasingly want to do more than simply click on links — they want to compare experiences, explore different viewpoints, and access first-hand perspectives. This shift gives greater visibility to content originating from […]
10 Essential Questions to Ask When Evaluating an SEO Proposal
SEO, or Search Engine Optimization, is one of the most strategic ways to improve a brand’s visibility in the digital landscape. However, not every SEO proposal is built around the same methodology or long-term objectives. Some agencies may promise rapid short-term growth, while others focus on building sustainable organic performance over time. This is why […]
SEO + Advertising + Social Media: Digital Visibility Through an Integrated Communication Strategy
Success in digital marketing no longer depends on the performance of a single channel. It depends on how effectively SEO, advertising, and social media work together as one connected system. SEO builds the foundation of visibility. Advertising turns that visibility and trust into measurable business outcomes, while social media strengthens the emotional connection between the […]